JW Anderson also posted a tutorial on how to crochet its patchwork cardigan, worn by Harry Styles, at home-a piece that went viral on the app. Gucci, for instance, partook in the #GucciModelChallenge by reposting creators’ posts (the challenge has over 210 million views, and asks users to pile a bunch of random items on top of each other, creating an eclectic, Gucci-esque look). The smartest brands are the ones who embrace and engage with TikTok trends. Jacquemus also uses the app creatively, creating dreamy, beachy posts that fits into the aesthetic of his brand. “ shows clothes on his account, but he also shows sketching and making the clothes with his team and working out at home,” says Chikumbu. Rousteing is a TikTok regular, decking himself out in the brand’s latest designs while documenting his day at the office. “People really want to learn about fashion and the fashion industry as a whole.” Designers such as Simon Porte Jacquemus, Balmain’s Olivier Rousteing have gotten on board. “You’re starting to see fashion people show their personalities ,” says Chikumbu. Designers are sharing their creative process on TikTok.įashion designers may be busy creating their latest collections, but they’re finding more and more time to share their process on TikTok. He has over 4 million fans, and in the past year he’s been signed to IMG Models, and now works with brands such as Balmain and Dior.ģ. Take Wisdom Kaye, TikTok’s best-dressed guy. TikTok is giving millions of people the opportunity to express themselves in any way they want, most noticeably when it comes to fashion. Though TikTok is marked by its creative, loose content, influencers on TikTok have seen how having a following can translate into a career boost. From feathery ensembles to the viral Zara slip dress (You know the one), we've rounded up all the biggest TikTok fashion trends you should know right now. While we were all stuck at home this year, TikTok became the outlet for self-expression-a place where we could partake in dance challenges, practice our transitions, and share our personal style. Trendsetters like Bella Hadid are now posting on TikTok, labels including Saint Laurent and Louis Vuitton are live-streaming their fashion shows on it, and designers, models, and other talent are even being discovered through the creative TikTok videos they post. Though it’s primarily associated with teens, it’s impact on the fashion industry is already well underway. At this point, we’ve seen just about every iteration of the. Top Clothing Trends of 2023 & 2024 Rental and subscription models (FashionPass, Nuuly) Second-hand clothing marketplaces (Vinted Clothing) Bamboo as a. earlier this year, TikTok persevered, and now has over 100 million users in the U.S. 140 at ASOS Club London Feather Minidress Now 55 Off 180 at Matching Sets It’s all about matching sets in 2022. Despite the possibility of being banned in the U.S. Whether you’re on TikTok or not, the app and its minute-long videos have become inescapable this year.
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